About the course

Gain specialist knowledge in all aspects of marketing. Learn about branding and creative innovation, integrated advertising, digital marketing and marketing management. Acquire industry-relevant marketing tools and skills to apply your knowledge in the workplace. Topics covered: Marketing strategy, social media marketing, market research and analysis, digital marketing, branding. Student can additionally specialise in  Accounting, Business Analytics, Business Information Systems, Entrepreneurship and Innovation, Finance, Financial Technologies, Human Resource Management, International Business, Project Management, Research, Social Media, Supply Chain Innovation.